a story. a message. a lifestyle.

  • V+B is about more than food.
  • V+B is about a love of life and ourselves,
  • and the planet on which we live.


Life can be busy, messy and unpredictable, but living a healthy lifestyle should be simple. It starts with food – clean and wholesome ingredients sourced from farmers and growers who care.

Our approach to food and nutrition stems from years of reading and researching, speaking and working with experts, and serving as guinea pigs in our own dietary experiments. The goal – to be the best versions of ourselves; stronger, fitter, cleaner – both mentally and physically.

Our Story

Vegetable meets Butcher. Vegan meets paleo[ish]. Ariane meets Turner (it was actually the other way around, but hey, we’re trying to keep a rhythm here). We started V+B to create more time; more time for our friends, families and, most importantly, ourselves. We work hard and live active lives, which means we don’t always have time to shop, prep, cook and clean. Our solution – Vegetable and Butcher. We hope that by experiencing the V+B life, you can trust us to deliver great food that’s great for you – so you can focus on you.

Our Promise


Our mission is to help our supporters [re]establish a meaningful connection with food; food that is grown organically and sourced with the seasons, that is great tasting and genuinely healthy, and that is prepared and served with complete transparency. We promise to always be honest and trustworthy so that you can sit back, relax and enjoy good food that's good for you.

see our promise

Our Partners

From the farmers and growers of our ingredients to the vendors and suppliers of our compostable packaging, we work hard to establish lasting relationships with people who share our values. We choose partners who care about the safety and wellbeing of their employees, the quality of their products and the environmental impact of their businesses.

see our partners

Our Food


Our food is many things – delicious, nutritious, savory, sweet, crunchy, tasty... you name it (assuming it's positive), but processed is not one of them. Our menu is designed by a fine dining chef, approved by a registered dietitian, sourced with the seasons and taste-tested by those who matter most – you.

see our food